Companies use virtual photo shootings to place their products into any location, e.g. on top of difficult accessible bridges or historical city centers.
A virtual photo shooting can start when the first design and construction data is available.
Within industrial production these data exists way before the serial production will start. On that account you can save a lot of money and time.
For the viewer the difference between a realistic image, e.g. of a sports show is merely visible compared to a computer generated imagery of the same object.